Star Lager, popularly known as the
people’s beer has announced the launch of a first-of-its-kind sports platform
called Star Football. The formal launch, which held in
Lagos on Monday May 12 2014, was witnessed by the crème of the entertainment
and sports industry.
Star Football according to Marketing
Director, Walter Drenth, ‘encompasses various football-themed activities,
geared towards ensuring that Nigerians derive maximum satisfaction while
enjoying their football matches.’
‘Star Football is a platform that
will completely change the way consumers experience football henceforth,’ says
Marketing Director, Walter Drenth.
#ShineOnNigeria, a platform to
recognize and reward Nigerian football fans is the first project we will be
rolling out from Star Football. We have also partnered with cable network giant
DSTV, to air all FIFA 2014 world cup matches live throughout the tournament.’
Adds Mr. Drenth.
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